Sunday SpotlightSunday Edition · Capital Region + NYC
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Brian Marchand
Sunday
Spotlight.
Real talk on mortgages, market shifts & smart strategy — for buyers, agents, and anyone navigating the Capital Region & NYC housing markets.
By Brian MarchandVol 11WeeklyEvery Sunday
This week's read

The first-time buyer is 40 years old.

Brian MarchandSr. Loan Consultant · NAF · Capital Region + NYC01 / 08
Sunday SpotlightIssue No. 11
01This week's take

The median first-time buyer is 40 years old. In 1981 it was 29. Something broke — and it isn't rates.

The National Association of Realtors dropped its 2025 Profile of Home Buyers and Sellers last week and the number stopped me cold. The median age of a first-time buyer in America is now 40. Forty. When my parents bought their first house, the median first-timer was 29. That's an eleven-year slide in a single generation. And it doesn't stop there — first-time buyers made up just 21% of all buyers, the lowest share since NAR started tracking in 1981. Boomers are now 42% of all purchases. Cash deals are a quarter of the market.

Read that back. The people buying houses right now are the people who already own one. The rung of the ladder where you climb on for the first time is gone. And every buyer, every seller, and every agent in Albany, Saratoga, and Queens is running strategies built for a market that doesn't exist anymore.

Brian MarchandSr. Loan Consultant · NAF · Capital Region + NYC02 / 08
Sunday SpotlightIssue No. 11
01This week's take · continued
The market didn't get harder. It got split. Two markets now: the equity-rich and everyone else.

Here's what actually happened. Boomers held onto the houses. They locked in 3% rates, watched their equity double, and either aged in place or moved sideways paying cash. Millennials and Gen X waited. Rates went from 3 to 7. The house they could afford in 2021 costs 40% more today at double the monthly payment. So they didn't buy. They kept waiting. And now the median first-timer is 40, not 29.

This isn't a rates story. Rates are what everyone points at because rates are easy to point at. This is a supply story, a cash-buyer story, and a "your parents' equity is your only real leverage" story. And the buyers who are actually closing right now in the Capital Region are the ones who figured that out and stopped waiting for the market to un-break itself.

Three moves this week. One for the 40-year-old first-timer who's ready to stop renting. One for the boomer sitting on a paid-off house wondering if now is the time. And one for the agent whose pipeline is 90% boomers and 10% frustration.

Brian MarchandSr. Loan Consultant · NAF · Capital Region + NYC03 / 08
Sunday SpotlightIssue No. 11
02This week's headlines, decoded

What's trending — and what it means locally.

The numbers driving the housing conversation this week, translated for Capital Region + NYC buyers, sellers, and agents.

NAR 2025 ProfilePUBLISHED NOV · GENERATIONAL SHIFT
Median first-time buyer age: 40 (up from 38 last year, from 29 in 1981). First-time buyers just 21% of all buyers — the lowest share on record. Boomers now 42% of all purchases and overtook millennials as the largest buying cohort. Jessica Lautz, NAR: "The typical first-time buyer today looks nothing like the first-time buyer of a generation ago."
NAR 2026 ForecastLAWRENCE YUN · NOV
Existing home sales projected to jump +14% in 2026. Yun expects the 30-year to average 6.0% next year — down a full point from early 2025. He calls it a shift that could unlock 5.5 million qualified buyers, including 1.6 million renters. The pent-up demand is real. The window opens next year.
Cash + Equity WatchNAR + REDFIN · Q3
Cash purchases now roughly 25% of all transactions. Median down payment for repeat buyers: 23%. For first-timers: 9%. The gap is the story. Boomers are buying with the equity they already have. First-timers are trying to close with pocket lint and a family gift.
Brian MarchandSr. Loan Consultant · NAF · Capital Region + NYC04 / 08
Sunday SpotlightIssue No. 11
03Three moves · move one
For the 40-year-old first-timer

You are not late. You are the market. Buy like it.

If you're 38, 40, 42, and you've been renting because rates are "too high" or you're "not ready yet" — stop. You are literally the median. Half the first-time buyers in the country are older than you. The people telling you to wait bought their first house at 29 in a world that no longer exists. You are not behind. You are on time for the market you're actually living in.

Here's what changes at 40 that helps: you probably out-earn your 29-year-old self by a factor of two, you have a real savings pattern, and you have a decade of tax returns an underwriter can actually read. You also have options a 29-year-old doesn't — bank-statement loans if you're self-employed, asset-depletion programs if your net worth is tied up in a 401(k), longer amortizations, and lender credits that buy the rate down for the first two years while you settle in. The playbook at 40 is different. It's also better in some ways.

"You're not late to the housing market. You're the median. Let's build a plan for the buyer you actually are."
Brian MarchandSr. Loan Consultant · NAF · Capital Region + NYC05 / 08
Sunday SpotlightIssue No. 11
03Three moves · move two
For the boomer sitting on the equity

Your buyer is you, ten years ago. Price accordingly.

If you're 62–75 and thinking about selling the Delmar colonial you bought in 1998 — read this carefully. Boomers are 42% of buyers right now. That's your competition, not your enemy. The person walking through your open house is very likely another boomer paying cash, downsizing from a bigger place, and comparing your kitchen to three others they saw this weekend. They are not stretching. They will walk on tile grout.

The other slice of your buyer pool is the 40-year-old first-timer with a family gift. They are running your list price through a mortgage calculator on their phone before they even schedule a showing. If your number doesn't pencil at 6.5% with 10% down, they don't come. Before you list, send me the address — I'll run three buyer-side payment scenarios and hand your agent a printable one-pager showing exactly what your buyer can afford. Your listing sits 40% less on the market when the buyer walks in already knowing they can close.

"Two buyer pools now: cash boomers and 40-year-old first-timers. Price for both. I'll show you the math."
Brian MarchandSr. Loan Consultant · NAF · Capital Region + NYC06 / 08
Sunday SpotlightIssue No. 11
03Three moves · move three
For realtors

Split your book. Two playbooks now, not one.

Look at your last twelve closings. I'll bet dollars to donuts they cluster into two groups: cash-or-huge-equity boomers moving sideways, and 38-to-42-year-old first-timers finally pulling the trigger. The middle — the traditional millennial move-up buyer — has vanished from most Capital Region books. The agents who split their marketing into two tracks are the ones who'll double their 2026 closings when Yun's 14% rebound actually shows up.

The boomer track is white-glove, print, referral. The 40-year-old first-timer track is TikTok math, payment sheets, and pre-approval speed. Both tracks need a lender who can actually close both. Send me both. First-timers get a live pre-approval and a printable payment scenario. Boomers get a portfolio review of whether financing beats liquidating — because right now, in this rate environment, keeping the T-bills invested and taking a small mortgage often beats writing a cash check. I'll run the numbers side by side.

"Two playbooks now. If your marketing still runs one, you're missing half the market."
Brian MarchandSr. Loan Consultant · NAF · Capital Region + NYC07 / 08
Sunday SpotlightIssue No. 11 · November 2025
One move this week

Know someone stuck in "I'm too late"? Forward this.

The 38-year-old friend who still says they'll "buy in a couple years."

The parent sitting on a paid-off house wondering if now is the moment.

The agent whose book has quietly split in half and hasn't adjusted.

One forward this week — I'll take it from there.

— Brian
BRIAN MARCHAND · SR. LOAN CONSULTANT · NMLS #481563
NEW AMERICAN FUNDING · NMLS #6606 · EQUAL HOUSING LENDER
Brian MarchandSee you next Sunday.08 / 08