← Sunday Spotlight archive No. 18
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Sunday Spotlight

Real Talk for Real Estate Pros · Capital Region + NYC

Brian Marchand
Issue No. 18 Sunday, September 6, 2026

Your next listing is a client who thinks they can't move.

The lock-in doesn't break when rates drop. It breaks when life happens.

01

This week's take

Half the country is guarding a mortgage, not a house.

Every agent in the Capital Region has this client saved in their phone. The couple in Niskayuna who refinanced at 2.875% in 2021. The third bedroom is now an office and a nursery at the same time. Every conversation about moving ends in the same sentence, delivered like it settles the matter: "we'd love to, but we could never give up our rate."

You've heard it so many times it stopped registering as an objection. It's just weather now.

And the data says they're not making it up. Just under half of every outstanding mortgage in the country carries a rate below four percent, and about one in five sits below three. That share barely moved this year, the smallest quarterly change since 2022. Sellers now own their homes a median of 11 years before selling, the longest stretch since NAR started counting in 1987. People are staying put, and they have a reason.

Here's the part that should change how you work your database. Coldwell Banker surveyed 727 of its agents this spring and asked about the sellers who listed anyway. Thirty-five percent of them were walking away from a sub-5% rate. And when agents were asked what actually pushed those clients to list, the top answer wasn't rates and it wasn't price. It was life. A baby, a job, a divorce, a set of stairs a parent can't do anymore.

Back when I was selling, the listings I won were almost never the ones where I made a brilliant argument about the market. They were the ones where I happened to be the name they thought of the week something changed at the house. The rate objection isn't a decision. It's a client stalling themselves, and it evaporates the moment the reason to move gets bigger than the reason to stay.

So the useful question isn't whether your locked-in clients can move. It's which of them the math actually works for right now. That answer surprised me when I ran it, and it's the opposite of who most of us are calling.

A 2.875% mortgage on the wrong house is still the wrong house.

02

The numbers that matter

What it looks like here, July

−0.2% Capital Region new listings versus a year ago. Flat. Sellers did not show up. GCAR, July 2026
+5.9% Closed sales over the same stretch. Buyers did show up. GCAR, July 2026
2.7 mo Regional supply, down again year over year. Inventory fell 2.9%. GCAR, July 2026
1.5 mo Albany County supply. Inventory down 15.6%, homes gone in 15 days at 102.9% of list. GCAR, July 2026

Those four numbers are the entire argument. Demand climbed. Listings didn't budge. Supply got tighter anyway. That is not a marketing problem and it is not a pricing problem. It's a few thousand households in this region who would move if the math worked and have never had anyone sit down and check.

The lock nobody can argue with

49.9% Share of outstanding U.S. mortgages under 4%, Q1 2026. First time under half since 2020. FHFA National Mortgage Database
19.5% Share sitting below 3%, essentially flat all year. FHFA National Mortgage Database
11 yrs Median time a seller owned before selling. An all-time high since record-keeping began in 1987. National Association of Realtors
6.71% 30-year fixed average, week ending September 3. Freddie Mac PMMS

The lock that's already breaking

35% Sellers who listed this spring while giving up a sub-5% rate. Coldwell Banker, survey of 727 agents, spring 2026
36% Agents who said those clients listed for personal life reasons, not market timing. Coldwell Banker, spring 2026
$11T Tappable home equity held nationally as of mid-2026. ICE Mortgage Monitor
43.3% Share of U.S. homes that are equity-rich, Q1 2026. ATTOM

Both blocks are true at once, and that's the whole point. The rate is real. People are moving anyway, because they hold more equity than homeowners have ever held and because life doesn't check the mortgage market before it changes.

The number that reorders your call list

The break-even price. Take a Capital Region household that refinanced in 2021 into a 30-year just under three percent, borrowed about $240,000, and has made five years of payments. Their home is worth $375,000 today, right at the regional median. Sell at a 7% total cost, and roughly $136,000 in proceeds walks to the closing table.

Run their next purchase at the average rate cited above and their monthly payment holds about even up to a purchase price near $290,000. Not $375,000. Not $500,000. Two hundred ninety.

Move sideways into another $375,000 house and the payment climbs meaningfully. Step up to $500,000 and it roughly doubles, even with every dollar of that equity working. The equity is real and it closes about a third of the gap. It does not close the whole thing, and any agent who tells a client otherwise gets found out at application.

Illustration only, using the published average above and the assumptions stated. Not a quote, not an offer, not a commitment to lend. Every file prices differently.

That's the part worth sitting with. The lock-in is not irrational and it is not going to be argued away. But it isn't uniform either. It binds hardest on the client trading up and barely binds at all on the client trading down, and almost nobody in this business is calling the second group.

The question was never whether they can afford to move. It's which direction.

03

What to do with it this week

For realtors

You've been calling the wrong half of your database.

The move-up client is genuinely stuck right now, and no amount of enthusiasm changes their arithmetic. The client going sideways or smaller is a different story, and that's the empty nester, the couple whose parents moved in, the one who took the job in Charlotte, the widow in the four-bedroom colonial. They hold the most equity and the most house in your whole book, and they've been treated as unmovable for three years.

Call them. Then get me their numbers and I'll build the side-by-side: current value, payoff, net proceeds, and where their break-even price actually falls. One business day, and your client stops guessing.

For sellers

Going smaller is the trade this market is paying for.

If the house is bigger than your life needs, you're holding the asset the market is shortest on and paying to maintain rooms nobody walks into. Your low rate is protecting a payment. It is not protecting the taxes, the roof, the plowing, or the stairs.

Ask for one number before you decide anything: the purchase price at which your payment stays where it is today. Most people guess far too low, because they forget the equity. Once you have that number the whole decision gets simple, and it costs you nothing to find out.

For buyers

Those exits are your inventory.

The family home you can't find is currently occupied by somebody whose kids left in 2019. Albany County is running 1.5 months of supply and 15 days on market, so when one of these finally lists you will not get a second weekend to think about it.

Be fully underwritten, not just pre-qualified. In a market this thin the offer that survives is the one with a real underwrite behind it, not the strongest opinion about where rates are headed.

Penny

Penny's Corner

Words of wisdom, from under Dad's desk

Dad says people stay in houses that stopped fitting them years ago. I change spots four times a night and have never regretted a single one.

04

From the closing table

Deals that close on schedule aren't an accident. These are the people who lived it, in their own words, from Google, Zillow, Facebook and Experience.com.

5.0Average rating across every platform
166+Five-star reviews from clients and partners
4Google, Zillow, Facebook, Experience.com

Read what clients and agents actually said →

One move this week

Send one text. This is the entire text.

"Quick question, has nothing to do with rates. Has anything changed at the house since we last talked?"

Send it to the clients who took themselves off the board, and start with the ones in more house than they need. You are not selling anything and you are not arguing about the market. You are asking about their house, which is the only thing that ever actually moves them.

When somebody answers with something real, forward it to me. I'll find their break-even price and put it in writing. No pressure, no pitch, just the number they've been guessing at for three years.

Anytime one of these conversations comes up and you want a straight answer before you say anything to the client, call me. That's what the number is for.

Brian Marchand

Sr. Loan Consultant · New American Funding · Albany, NY
(518) 396-7392